Your goal with sustainable marketing is to use your brand to build a better future. Building brand reputation, growing customer loyalty and saving costs while you’re at it doesn’t hurt either.
So, where to start with making your marketing a little greener?

What does your brand stand for?
Let’s begin with who you are as a brand and what you’re trying to achieve when it comes to sustainability and creating a positive environmental impact. Identifying factors you see as common values shared by your customers can help to increase client engagement, build loyalty and, consequently, grow profits.
Your company has likely grafted its behind off creating a sustainability strategy, so pluck out the best bits and show them off on your website, social media channels, and marketing materials. Being clear about your purpose and highlighting the best bits only stands to build customer connections.

What are your UGSPs?
When it comes to your products, what are the all-important UGSPs? No, not a typo. ‘Unique Green Selling Points’, obviously. From the materials and manufacturing process to the packaging and shipping options, what are you doing to be more environmentally, socially and ethically aware?
Where there’s a will for green practices, there’s a sustainable marketing opportunity. How does your product stand to improve the world we live in? Have you built it sturdier to increase its lifespan and limit landfill? Did you swap single-use shipping bags for compostable alternatives to give back to planet Earth? Improving customer perception aids our collective efforts to build a more sustainable world, alongside a sustainable business.
How are you reducing your impact?
Actions speak louder than words, so instead of telling customers how much of a downright ecowarrior you are, show them you’re making moves to reduce environmental impact. Select recyclable product wraps, use plantable packaging or opt for seed paper compliment slips to accompany customer orders.
These little details demonstrate the good stuff with very little effort, building brand reputation and earning customer kudos with the click of a stationery order. Better still, combine the two with SeedPrint flyers, leaflets and business cards so each physical marketing interaction covers the sustainability highlights of your bizniz while showing customers your passion for the planet.

Sustainable pricing
Set sustainable pricing strategies. It’s common knowledge that many customers are willing to pay more for goods that do good. By factoring in social and environmental costs associated with creating, marketing and selling your products, you help pricing remain competitive, profitable and environmentally conscious.
Whether it’s balancing costs associated with using renewable energy sources, switching to sustainable materials or carbon-offsetting manufacturing practices, sustainable pricing is a win for bees and business.
Welfare & well-being
Societal benefit marketing means taking a stand on issues impacting the welfare and well-being of your customer base and wider society. Your brand might already be making waves by going carbon-negative, tackling gender and race inequalities or supporting LGBTQ+ rights.
Use this stance to become a brand renowned for positive activism. Align your goals with your products, define values that match the services you deliver, and use these to become a force for good, on top of boosting brand perception.

Empower your customers
Make your customer the sustainability superstar. Empower them with options like carbon offsetting their purchases, product reuse, repair and recycling schemes, or providing plantable packaging to encourage more active care and consideration for environmental factors.
Marketing your eco-friendly efforts helps encourage the same in your customers, increasing the positive impact you collectively have on our world.
Sure, you want customers to buy your products, and if sustainability sells, great. But, to build a truly sustainable brand, it has to go beyond business revenue. These are just a few ways to help get your marketing act to align with that.
You’re welcome. Any time.